Ethics Code

1.1 Client Interest Priority

We place our clients' interests first, providing advice and recommendations that serve their legitimate objectives. We do not allow personal interests, third-party pressures, or commercial considerations to compromise our professional judgment.

1.2 Competence and Capability

We accept only engagements for which we possess the necessary expertise, experience, and resources. When specialized knowledge is required, we either develop the capability or engage qualified specialists with client consent.

1.3 Clear Communication

We communicate clearly and honestly with clients about:

• Scope of services and deliverables
• Methodologies and approaches
• Limitations and assumptions
• Potential risks and challenges
• Progress, findings, and recommendations

1.4 Quality Assurance

We implement rigorous quality control processes to ensure accuracy, completeness, and reliability of our work. All deliverables undergo thorough review before presentation to clients.

2.1 Identification and Disclosure

We proactively identify potential conflicts of interest before accepting engagements. Any actual or potential conflicts are disclosed to affected clients immediately, with full transparency about the nature and implications of the conflict.

2.2 Conflict Management

When conflicts arise, we implement appropriate safeguards, which may include:

• Information barriers between engagement teams
• Independent review processes
• Recusal from specific decisions or activities
• Declining engagements when conflicts cannot be adequately managed

2.3 Independence

We maintain independence from financial interests, business relationships, or personal connections that could impair our objectivity or create the appearance of bias in our professional judgment.

3.1 Protection of Client Information

We treat all client information as strictly confidential, implementing comprehensive security measures to prevent unauthorized access, disclosure, or misuse. This obligation extends beyond the duration of the engagement.

3.2 Information Barriers

We maintain strict information barriers between client engagements, ensuring that confidential information from one client is not used to benefit another client or for our own purposes.

3.3 Secure Systems

We employ secure technology systems, encrypted communications, and controlled access protocols to protect sensitive information throughout its lifecycle—from collection through storage to eventual destruction.

4.1 Honesty and Truthfulness

We are truthful in all professional communications, avoiding misrepresentation of facts, capabilities, or credentials. We do not make false or misleading statements about our qualifications, experience, or the services we provide.

4.2 Professional Competence

We maintain and enhance our professional knowledge and skills through continuous learning, staying current with industry developments, regulatory changes, and best practices relevant to our service areas.

4.3 Respect for Law and Regulation

We comply with all applicable laws, regulations, and professional standards in the jurisdictions where we operate. We do not knowingly participate in illegal activities or assist clients in unlawful conduct.

4.4 Fair Dealing

We deal fairly with clients, competitors, and other stakeholders, avoiding deceptive practices, unfair advantages, or exploitation of professional relationships.

5.1 Fair and Transparent Pricing

Our fees are fair, reasonable, and commensurate with the value delivered. We provide clear explanations of our fee structures, billing practices, and any additional costs before commencing work.

5.2 No Improper Payments

We do not offer, solicit, or accept bribes, kickbacks, or other improper payments. We comply with anti-corruption laws and maintain transparent financial relationships with clients and third parties.

5.3 Referral Arrangements

Any referral fees or commissions received from third parties are disclosed to clients. We do not allow such arrangements to influence our professional recommendations.

6.1 Equal Treatment

We treat all individuals with dignity and respect, regardless of nationality, ethnicity, religion, gender, age, disability, or other personal characteristics. We do not tolerate discrimination or harassment in any form.

6.2 Cultural Sensitivity

Operating across diverse MENA markets, we respect local customs, traditions, and business practices while maintaining our ethical standards. We adapt our approach to cultural contexts without compromising our core principles.

6.3 Inclusive Environment

We foster an inclusive professional environment that values diverse perspectives and encourages open dialogue, recognizing that diversity strengthens our capabilities and enriches our client service.

7.1 Positive Impact

We strive to create positive social and economic impact through our work, supporting sustainable development and contributing to the prosperity of the communities and regions we serve.

7.2 Environmental Consideration

We consider environmental implications in our recommendations and operations, promoting sustainable practices and responsible resource management where relevant to client engagements.

7.3 Public Interest

While serving our clients' interests, we remain mindful of broader public interest considerations, declining engagements that would cause significant harm to society or undermine public trust in our profession.

8.1 Personal Responsibility

Every member of our team is personally responsible for upholding this Ethics Code. We expect all personnel to exercise ethical judgment and seek guidance when facing ethical dilemmas.

8.2 Reporting Concerns

We maintain confidential channels for reporting ethical concerns or potential violations. We protect whistleblowers from retaliation and investigate all reports thoroughly and impartially.

8.3 Consequences of Violations

Violations of this Ethics Code are taken seriously and may result in disciplinary action, including termination of employment or engagement. We are committed to consistent enforcement of ethical standards.

8.4 Continuous Improvement

We regularly review and update this Ethics Code to reflect evolving professional standards, regulatory requirements, and stakeholder expectations, ensuring our ethical framework remains relevant and effective.